MyMarketingTips.org

If we were playing a game of Truth or Dare right now, and I choose “Truth,” and your question was “What are you doing right now?,” my answer would be “Sleeping.” That’s a lot of what-ifs, but it’s my way of telling you that today is day one of a three-day staycation that I am so excited for. But it’s also my way of showing you that I love you, dear reader.

Google has today made it easier than ever to get new bigger and better Google Sitelinks for your ads, which help people find information deeper in your site so they can get to where they want to go faster.

Small businesses don’t exactly have it easy. And with new marketing technologies emerging at a rapid pace in recent years, it’s no wonder 59% of small business owners say it’s harder to run a small business now than it was just five years ago. But “harder” may not necessarily be a bad thing, considering 72% of small business owners also expect their 2013 revenue to outperform their 2012 revenue.

[Editor's note: Today we have a video post, in the spirit of Whiteboard Friday. Check out the short video or, if you prefer, read the transcript below.] Video Transcript:How long should your video be?

If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a relationship between two parties, where one sees the other as truly knowledgeable about a particular product or service, then let’s talk about the science behind that influence.

The IRS lists that there are over 1.1 million nonprofit organizations in the United States — so nonprofit marketers, like the rest of us, have their work cut out for them.

Happy Tuesday, marketers. NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been “misleading” users about their role in sharing data with the government. He also says, “The U.S

Native advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times.

Last month, our team had the opportunity to visit Google’s NYC office for the Google Engage Catalyst conference.The event was directed toward agencies and, to be perfectly honest, I expected to get an earful of Google’s typical agenda pushing. Pleasantly to my surprise, Google delivered on their promise to show us “what’s new and exciting in online marketing.”Here are the top four Google and AdWords features I’ll have my eye on this summer:Similar AudiencesCheck out this new twist on Remarketing, one of the most popular Display Network strategies.

Fact: Email is still (by far) the most profitable online sales channel. That means an essential aspect of your audience is the segment that trusts you with their primary email address. So, it seems fair to say that enticing your prospective customers and clients onto an email list is crucial.